Rise of Self Ordering Kiosks and Self Service Kiosks
The growth of self service kiosks and self ordering kiosks is on the rise. There are many different reasons to be interested in Self Ordering Kiosks and Self Service Kiosks. Generally speaking it boils down to improving the growth and efficiency of your business. It’s no secret that every business has to consider the economics behind the decisions they make. The best technologies can help enhance the growth and efficiency of a business and choosing a self ordering kiosk and self service kiosks solution is no exception. Let’s talk about some factors to consider when choosing the best self ordering kiosk solution for your restaurant or fast food business.
Some common reasons to consider self ordering kiosks and self service kiosks:
- Shorten Lines at the counter
- Improve Speed and Order Accuracy
- Improve Customer Service
- Improve Customer Experience
- Increase Average order
- Increase Customer Loyalty
- Cater To Younger Generation
Click the link to learn more about why you should consider self ordering kiosk for your restaurant, fast food, or fast casual business.
Its not hard to see how self ordering kiosks and self service kiosks can have positive benefits for your business. Shake Shack is leading the charge in the shift towards self ordering / self service technology and taking it to the next level with self ordering kiosks and self service kiosks only stores. This is a relatively new concept, but don’t be surprised to see that eventually this will be the norm.
The first thing that you should do is to figure out your vision Self Ordering Kiosks and self service kiosks. A key question you should be able to answer is
“What do you expect self ordering kiosks and self service kiosks to do for your business?”
I would suggest listing out your expectations and prioritize them. Your vision for Self Ordering Kiosks and self service kiosks can help you figure out your core values in deciding on the right Self Ordering Kiosks and self service kiosks system. Knowing what you’re trying to accomplish can help you determine if Self Ordering Kiosks and self service kiosks will be the a good solution for your business. Despite the fact that self ordering kiosks and self service kiosks generally have been able to improve businesses you may even determine that self ordering kiosks and self service kiosks may not be the best solution for your business! The key is to figure this out so you can make decisions to accomplish your vision.
Needs vs. Wants
What you need and want may be two different things. Be careful not to categorize things you want as something you need. Not everything will have a significant impact on the growth and efficiency of your business. Some technologies will cost more than others. Of course with some self ordering kiosk and self service kiosk solutions there may be a massive benefit for the high cost. An easy way to differentiate what you need from a self ordering kiosk and self service kiosk versus what you want is to ask if you are able to attain your preferred outcome with or without it. This process may also help you hone your preferred outcome.
Return on Investment
Whatever decision you’re going to make, it’s obviously got to justify the cost and fit the budget. Keep in mind that you’re looking for something that will help you business grow. That means you MUST see an ROI (Return on Investment). The key focus is investment. Your goal is to purchase something in order for that purchase to increase revenue. The one thing that Self Ordering Kiosk and self service kiosk systems can do that many restaurant technologies can not do as well is save on labor costs. If you compare a Point of Sale system and a Self ordering Kiosk or a self service kiosk the instant value is there with kiosk because Point of Sale systems require a trained employee to operate it, self service kiosks do not. There are some indirect ways that self service kiosks and self ordering kiosk technologies can provide value which you may need to consider. Some of them are less apparent than others, but indirect benefits can have great value to your business. Some of these indirect benefits can include an increase in up-selling and better customer data tracking.
Wheat from the Chaff
Now that you’ve figured out what you’re looking to accomplish with self service kiosks and Self Ordering Kiosks. Lets talk about how to determine which is the right one. Just like all technology some are fantastic and others not so much. Before we go over any differences, let’s just assume all self service kiosks and self ordering kiosks are able to take orders in a reliable way. For the purposes of this article we’ll just say that this is a given. If you compared different cars we expect(hope) that all of them would stop and go reliably. If they all take orders reliably doesn’t it just come down to cost? Its probably easy to come to that conclusion, however with technology the average person may not have a complete grasp of what the differences are and how you benefit(or suffer) from those differences. Just an example, it’s quite important to understand the different operating systems the self service kiosks and self ordering kiosk is built on. How could that affect your business? Believe it or not, it can have massive effects and we will talk about this a little later in the article. There are many factors to consider and I’m going to go over the most important ones that I believe will lead you on the right path. Understanding the differences of the many self service kiosks and self ordering kiosk systems will help you separate, differentiate, and make a much more informed decision because you are now able to make a better comparison.
The Experience is Everything
The overall experience will determine the success of your self service or self ordering kiosk implementation.
The Experience is Two Fold
The most important thing to consider is the experience your self service kiosks and Self Ordering Kiosk will be able to deliver for your business and the customers of your business. Keep in mind that with self service kiosks and self ordering kiosks there is no employee directly managing the customer engagement. The Self Service Kiosk and Self Ordering Kiosk is the new contact point between your business and your customer. It is critical that you understand this because failure to do so will cause you to make very different(generally poor) decisions about how you implement your self ordering kiosks. The reasons for your self ordering kiosk choices should mainly revolve around either the experience for you (the business / business owner) or your customers.
Remember how we said earlier that you MUST make sure that you see a positive ROI on your self service kiosk and self ordering kiosk investment? The overall self service kiosk and self ordering kiosk experience for your business and your customers will be a key determining factor of a successful investment or a poor investment.
Let’s briefly talk about tech because this is where the differences will be most prevalent but less obvious to the lay person. This is also something that will affect both the business experience and the customer experience. For the purposes of this article I won’t get into all the details of technology. However just know that some of the main key points of difference in technologies are as follows:
- Operating Systems
- Software options
- Features and Functionality
The best technology solutions will offer you the most flexibility in features and functionality, hardware sets and integration. Make sure you investigate features because having a particular feature is not valuable if the feature is poorly designed or implemented. A lot of your technology choices will determine your upfront, on-going, maintenance, and upgrade costs. Be sure to do your homework! The best technologies will require less maintenance, easier to manage, and will offer more flexibility in customizing your menu.
Where you will get the most value from your self service kiosks and self ordering kiosks is how much money it will save you and also earn for you. Self service kiosks and self ordering kiosks can be leveraged in two ways. The most obvious way is that it can offset the costs of having one or more cashiers full time. However the best way to derive value from your self service kiosks and self ordering kiosks is through marketing.
The first thing you should be looking for your business is a self service kiosk and self ordering kiosk that you can fully brand. What this means is that you can customize the look, feel, and workflow of your kiosk in a way that it’s unique to your brand experience. This establishes a clear sense of familiarity for your customers and build customer loyalty.
The second most important thing you’ll want to get from you kiosk is solid loyalty integration. One common issue with today’s self service kiosk and self ordering kiosk solutions is that they typically do not integrate with very many loyalty systems which really makes it hard for business owners to deliver a seamless self ordering kiosk experience. A customer should be able to redeem and accrue their loyalty credits, points, bonuses, and gifts the same way they would with a cashier at a Point of Sale system. Make sure you find a self ordering kiosk solution that can provide solid integration and functionality to support your loyalty system
Just like your cashier is your sales person, your self service kiosk and self ordering kiosk system is the sales person(system). It will be responsible for up-selling, suggestive selling, and marketing. For these reasons you should make sure that your self service kiosks and self ordering kiosks are able to provide equal or better sales services to the customer than a cashier. The best self service kiosk and self ordering kiosk systems are able to customize the idle screens, custom program pop-ups and perform suggestive selling. Leveraging and greatly utilizing these functionalities will help increase your sales and increase your margin.
Whatever choices you make always dig deep. DO NOT SIMPLY COMPARE PRICE. This is the worst mistake you can make and it will not only cost you up front money, but it will most likely have massive opportunity costs as well. Deploying a poor experience may ruin your chances of successfully launching self service kiosk and self ordering kiosk. If you buy a self service kiosk and self ordering kiosk system that is maybe cheaper, but doesn’t deliver a good experience your customers won’t want to use them. If you later doubled down on your self service kiosk and self ordering kiosk investment and changed the system to something that will deliver a better experience, customers may not want to give try. self service kiosks and Self ordering kiosks can deliver a great experience for you and your customers. Everyone can greatly benefit from this fantastic technology. In the end, it’s your responsibility to make sure it does!
Learn More about GojiKiosk
Speak to a consultant about kiosk